Yelena Gaufman
Opinion
08 December 2023
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The evidence to support better representation of bodies in advertising has never been stronger. The notion of the idealised body is being challenged more and more, with celebrities like Jameela Jamil campaigning against unrealistic body images. But we need more than a movement that inspires a small group. We need everyone to take responsibility, starting with ourselves in the ad industry.
Opinion
28 June 2018
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Yelena Gaufman, Strategy Partner at Fold7, looks at lessons from online upstart brands that have moved into the mainstream and retained their voice and original audience.
